A Breakfast Restaurant in Salem, Oregon has advertising on its coffee mugs. 

All I can say is “Why didn’t I think of that.”

This is the printed place mat, area map idea on steroids.

Maybe it will replace the baseball cap.

With the collapse of television as a reliable advertising medium because of the DVR.  (Read more here)  Advertising money will be available for new nontraditional venues.  The breakfast table is one.  How about Highway cones with logos or the lane divider lines on the freewayprinted with the Golden Arches?  The possibilities are endless.  Paid tattoos?  Fast Food restaurant chairs?  The frame around the TV?  Traffic signals with logos in the lenses?