When someone comes to your website you have four seconds to make then feel:

• like they are in the right place.
• like they want to know more.
• good
• entertained
• angry

Feel Something

But you only have four seconds to make a person feel something that will cause then to stay.  A web site is more than a billboard but less than a TV commercial.

This important data came from Tom Reynolds the principal of Reynolds Group who spoke to my Federation Networking Breakfast Group last month.  Tom specializes in “Internet Business Strategy” which is an evolving and very interesting field.