For many years we drank wine from small glasses that were quite sturdy. But when we started enjoying better wines we began to use fancier glasses that were thinner, taller and much more fragile. The new glasses are beautiful and elegant but…
…they have to be washed by hand. They spot when they dry they don’t really fit in the dishwasher and they seem too fragile.
So the opportunity is to market wine glasses that are dishwasher proof, dry without spotting and fit on standard dishwashers upper shelf. This new Super Glass has an easily identifiable market, wine connoisseurs, that will happily pay a premium price for a trendy new product.
How to invent it? Try the emerging glass fabricators in Eastern Europe. Maybe someone has the product already and is looking for marketing.