Buddha Fitness

Is it a good idea to call a gymnasium in the west: “Buddha Fitness Club?”

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To me and I think to many others in the west Buddha connotes mental but not physical health.

We saw the sign on a new business in the Santa Fe Railyard District.  They have a web site and seem to realize the irony of there name because their tag line is:

“Give your Buddha Belly a Six Pack.”

Buddha Fitness Club

As a marketing concept maybe it can work?  Remember in marketing:

“If you aren’t different you don’t exist.”

Good Luck to the Buddha Fitness Club.  We will follow your progress on the seven step path.


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