Think about Michelin’s claim “our best standard …tire ever.”
maybe the bar is low, maybe “standard” is a term of art.
Whatever, it means nothing.
Discover more from Simon Burrow
Subscribe to get the latest posts sent to your email.
Quirky thoughts from an old man.
The Gold standard is now “no standard”.
A standard is the offspring of a judgement call.
Musn’t be judgemental; we all have the right to fail, but no right to surpass.