I’m enjoying driving my new Smart Car.  At least partly because it is an attention getter.

I’m still not sure who will drive a Smart Car? Hip Geeks are driving Mini Coopers. It may end up being a car for Nerds. It is a marketing problem for the people who are trying to build a niche for it.  For illustration purposes I’ll call it the Geek-Jock-Hip-Nerd matrix. It may be necessary to also add the Young-Old-Rich-Poor matrix.  For Smart Car this is critically important. If their early adapters are in the wrong spots on the matrix they will fail. Time will tell.

In the meantime I can park anywhere.  In Pasadena that is critical.