We all know what Sticker Shock is.  It is the stunned feeling you get when you see how much something is going to cost versus how much you expected it to cost.

So you already know what Effort Shock is.  It is the stunned feeling you get when it dawns on you how much effort and time it is going to take to accomplish a goal.

This applies to all types of efforts:

• Weight loss
• Physical training
• Getting your advanced degree
• Learning  a new skill (painting)
• Writing your book

Thanks to Jim Geraghty of National Review Online for this eye opening revelation.