The Matchbook Museum is not a place.  It is a website where the curator/owner James Lileks shows matchbooks from his extensive collection along with some witty and illuminating commentary.

The idea of a Matchbook Museum is interesting to me for a few reasons:

• Online Museums are a new and very good idea that may earn some diligent curators an independent living.
• Nurit and I have been collecting match books and boxes for a few decades.  We saw Carole B’s collection and started one of our own.  Carole gave me a Piggly Wiggly matchbook fron the 1960’s.
• Matches are vanishing faster than cigarette smokers.  In the past I have pondered what will replace them as a giveaway

So we have bit of American history that illustrates a potential money making opportunity for someone enterprising who collects something.  It would have to be something that interests tens of thousands of people.  Like nail polish or lipstick.  Or maybe Disneyobelia.  Or postcards?  What about the International Bridge Museum?

The revenue stream is ads for resellers or tourism related companies on the museum site.