What we need is a coffee shop that caters to old people.  It would be like Starbucks but would focus on an older clientele.  Why because my guess is that it is an under-served market segment.  Most Starbucks type coffee shops have clients who tend to be students, people on the way to work or shoppers.  But the fastest growing demographic in the country right now is old people.

food court

How does Geezers (this is a working name only) appeal to an older clientele and as importantly keep the store from being over-run by students.  It wouldn’t require much.  Here are some ideas:

• Carefully select locations for retiree access
• Play classical music
• Have much higher quoted prices with large senior discounts
• Frequent buyer discounts
• Early bird specials
• No low or banquette style seating
• Milder coffee choices
• Small meeting spaces for book clubs and knitting groups
• Enforce a buy something for wifi ethic.
• Delicious small foods
• Super handicapped accessible.
• Afternoon Tea?
• Table Service?
• Buffets?

Would seniors pay for this service?  Some would.  Look at motor home communities, golf courses and cruise ships.