Most holidays have parades. People like parades. They like to be in parades. But Superbowl Sunday doesn’t have a parade even though it is close to being our countries biggest holiday. This oversight seems like a big opportunity for a sunbelt city like San Diego, Albuquerque, El Paso or Tucson.
How would it work. Bands, Floats and Sponsors followed by a chance for all the participants to watch the game on the Jumbotron in the local enclosed stadium. I imagine a Rose Parade type event without the flower theme. Floats with fashion, entertainment, commercial and technology based themes. More high tech than Macy’s balloons and definitely more TV friendly than the Rose Parade. Each float and band would have three minutes or so in the limelight. Half of the time the camera would be on the parade entry and half would be on their commercial. Some examples:
- Victoria’s Secret no brainer
- Waffle House Tasting float
- Ace Hardware National band
- Whatever the hot new movie is.
- The State of Colorado Tourism bureau.
- Emirates Air
The main attraction for the sponsors would be a chance to have an affordable ad near the Super Bowl. The TV Network would have a very low cost but potentially high profit product. The bands would be delighted to march and the sponsoring city would sell 100,000 hotel room nights at very little cost after the initial roll-out.
The only question in my mind is why hasn’t someone thought of this before.
This is a repost of a 2012 Superbowl post.
BTW I am picking Kansas City by two touchdowns