“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou American Poet

Memorable slogans win markets and elections.  “Just do it!” for instance.  I don’t know who the nominees will be be in the 2016 presidential election let alone who the winner will be but I do know that the winner will be the one whose slogan captures the mood of America the best.

Hope and Change

I Like Ike

54-40 or Fight

A chicken in every pot (this was Hoover’s not Roosevelt’s in 1932)

Lots more here….

For 2016 perhaps:

Return to Greatness.

America First

Back to Work

Balance not Blather

Here is a site that will help you write your slogan.

Abraham Lincoln’s slogan in 1860 was: “Vote yourself a Farm.” a sure winner.