In Sierra Madre Canyon there is a tiny restaurant named Mary’s Market.  It is hard to find and when you get there it is even harder to find parking.  The canyon is full of tiny houses and lots of canyon tumbled stones.  Charlotte the proprietor has an excellent and low cost marketing idea.  She gathers up a few hundred of these rocks and has her customers paint advertising slogans on them.  Later she give than to new patrons to put in their yards or use as doorstops.  What a great low cost marketing idea.  It builds her patron community and brings in new people.

Lots of people want to paint Mary’s rocks:

Brilliant

WDITOT (Why Didn’t I Think of That)