There are lot of ads on the radio and in other media for Solar Electric Systems installed in your home.  I’m not a customer because I’m not willing to trade cost for convenience.  Especially when the cost savings might be ephemeral.  But that is not the topic of this ideapreneur post.

I have discovered a much better way than blanket advertising for someone selling solar electric systems  to find qualified leads.  It will work for a sole proprietor or for a giant company and it is incredibly simple.  The largest pool of people predisposed to buying a home solar electric system are people who own a Prius.

No Prius photo on file

Why are Prius owners likely buyers of Solar Systems?  They have already shown that, for whatever reason, they are willing to pay more for a product that has an “environmental cache”.  A Prius driver is the perfect potential customer for a Solar Electric System.

How do you reach them? Leaflet their cars with a flyer offering a discount.  Or buy a DMV list and send out a mailer offering a discount.

An Organic Econoline Van

I like this idea so much I might get a job selling solar systems.