Bagged lettuce was one of the great inventions of the late 20th century. It made it easier to have salad and less wasteful.

At most markets bagged lettuce has taken over a big section of the produce department and there are at least four competing brands.  A clever brand manager will try to distinguish his product from the competitors.  My idea for how to do this: “Vitamin Enriched Bagged Lettuce”

It would add back some of the nutrition lost when the greens are prepared in advance and would allow consumers a choice that says “I care about health and convenience.”

Another good idea.