It is the beginning of the wedding season and I have a new business idea. What the wedding industry needs is aroma consultants. For a thousand dollars or so a trained and certified scentologist will design and coordinate the scents of your special day.

The business’s unique selling proposition is that they will create a unique scent for your wedding that, whenever it is encountered in the future ,will subconsciously remind all of the participants of the special day.

I smell a winning idea here. Wedding money is spent with abandon and this is a new way to trap some of it.

People are already talking about this idea:

“Leading bridal beautician, Lubna Rafiq observed that whilst many brides spend ages choosing the perfect outfit and jewellery and work hard with their beautician to achieve the perfect look for the big day, they pay absolutely no attention to how good they should smell and the perfumes they wear. Make no mistake, it matters!

Your choice of fragrance not only says a lot about your personality, the perfume you use should also befit the occasion. With this in mind Lubna has come up trumps with the most seductive shaadi scents for 2006.” From Your Dream Wedding UK

“ Not only can you create a unique fragrance that will remind you of your special day forever, you can reward your bridal attendants by allowing them to create their own signature fragrance as your thank you for their participation.” From Urban Botanic Seattle

But they are seeing it as an addition to an existing business not as the goldmine it will become. One brilliant entrepreneur with a great name and nose can capture this mind space.