The teams playing in the “Superbowl” this year are New England and New York.  Which is hardly even a national game.  Let alone an international game.  Substantially all of American football is played in the USA.  Which doesn’t sound like a problem until you start to think about the future of sports.  Sustainable sports in the next fifty years will be ones that have a global span.  The National Football League is trying a few things to grow the world audience mostly in Europe.  The St Louis Rams are going to play a “home game” in London this next season.  But their first attempt to have an NFL Europe league failed a few years ago and they have pretty much given up trying new things. But the Ideapreneur hasn’t.  Following are three ideas for the NFL to create a world market for their product:

1.  Go to the third world.  Start children’s programs in India, China and Africa.  Promote it as a way to get to emigrate to the USA.  Use baseball in the Dominican Republic as the model.

2.  Build Football programs at Universities in Latin America.  Have a league. Bring the best teams to the USA for the final games each year.

3.  Make every team in the current NFL do what the St Louis Rams are doing.  Each team gets a sister stadium in another country and has to play five games there in say the next six years.

Football has many attributes that make it a better sport for mass consumption than soccer, cricket or baseball but it has to become worldwide.  It is up to the NFL to make it happen by making real long term investment in building the sport internationally.