An Adobe Idea

The title of this entry reminds me of the grammar rule “avoid alliteration always.”

Around the country new houses are wrapped in Tyvek before they a finished.  Dupont the brands owner has convinced builder, code writers and the public that Tyvek will make houses more weather proof.  It sounds true.

Santa Fe

a new home near Santa Fe

Taken with my iphone 

Here in the southwest almost all houses are colored adobe brown when they are finished.  But for the few months during construction that they are in clad in Tyvek they are stark white.

Santa Fe

The standard Santa Fe house color 

Why can’t Dupont make an adobe colored Tyvek?  This might be an opportunity for the maker of a competitive house wrap product to gain market share.


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