This product can be Sold on Television. The script would be something like this:

Prepare your family for the next nuclear threat.  Now for the low price of only $19.95 you can have a iodine treated Personal Fallout Poncho.  Don’t be left unprotected.  These pure vinyl ponchos with metallic surfaces will keep help protect you from radiation generated by atomic bombs or nuclear power plant meltdowns.

Don’t be left without the first level of protection from fallout.  Order now and get a second poncho free.  You only pay shipping and handling.

Photo to follow.

This idea was generated by a group of very creative codger divers.  It started as a personal fallout shelter made from a large treated corrugated box transformed a few times and ended up as the Fallout Poncho.  It is great fun being creative.