Epicurean Toothpaste is for people who want to taste food and drink.  They love food and don’t want it all to taste “minty fresh.”  Epicurean Toothpaste will have the same tooth cleaning qualities as Crest and Colgate but will not have the cloying mint or even worse wintergreen taste.  So when you sip that $70 Bordeaux you’ll actually be able to taste it.

Toms of Maine Toothpaste may have these characteristics but it has not been marketed to this perceived need.