Does it upset you that the news media goes on witch hunts. They tend to exaggerate the import of even minor events. Of course they do it to sell papers or gain viewers. The theory is that if an event appears cataclysmic more people will listen to them. The Gulf oil spill last year is exhibit A of this type of hysteria. My suggestion is don’t let it upset you. Take advantage of it by investing in the companies whose stocks are pummeled by the negative publicity.
Some examples:
- During the gulf oil spill I bought BP it is up 20%
- When the government was taking over GM and Chrysler I bought Ford (up 40%)
- In the spring when gasoline in California went over $4.00 I bought Exxon (up 15% in 3 months)
- When Starbucks dumped Tassimo (division of Kraft) and went to Keurig (div of Green Mtn Coffee) I bought Green Mountain.
- I bought Apple the first time that Steve Jobs was reported to have cancer. The stock has tripled.
- Now that News Corp is being beaten up in the UK I’m buying.
Let the over-reaction of others be your friend. Hysteria make even sensible people lose perspective and you can take advantage of it.
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