Here is an idea for a web site that would have a potential to be great fun, a valuable service, a buzz generator and a money maker.  It will work in cosmopolitan cities around the world but I will focus it on Los Angeles and Las Vegas two cities I know best.

There are thirty two teams playing in the first round of the world cup.  List Here The first round of play starts in June 2010.  So there is plenty of time to organize a web site that promotes “World Class, World Cup Dining”  Sell ads to restaurants that specialize in food from the countries playing in the world cup.  Feature only one or two from each country.  Have printable discount coupons and a contest that is something like: the people who write reviews of all of the restaurants will get prizes and publicity and invited to a screening of the World Cup Final at one of the finalist country restaurants.

Now your saying who will bother to follow this.  Actually a lot of people might: foodies, sports fanatics’ soccer lovers and people who can’t resist a contest.  Certainly people who have a link to the competing countries will want to be part of the action.

The Cote d’Ivoire Flag

Your next objection if you’ve read this far will be: “but there isn’t a restaurant from Cote d’Ivoire in Las Vegas.” No but there is a restaurant owner who will be willing to learn the national dish of Cote d’Ivoire and gain the customer stream and publicity from the event.  Think about all of the struggling local video poker parlors that need a boost.