LA with Beckham

Soccer Superstar David Beckham is coming to the Galaxy in LA.  Here is the AP story

Beckham.jpg

The analogy that this story reminds me of is in the 1960’s when Japanese car companies started selling cars in California.  Detroit said in effect it’s only California not to worry.  Forty years later that seems like a bad call.  The analogy is to the NFL, which has not had a team in the second biggest market in the country for more than a decade.  LA does have a Pro Soccer Team and now it has Beckham the biggest draw in soccer.  Football is the most popular sport in the USA but that it will stay that way is not guaranteed.  If the NFL doesn’t recapture this market soon soccer will gain an unassailable foothold in the USA in the same way that the Japanese car companies did.


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