I have spent a few days lately with my in-laws and other septuagenarians at various events and had concluded that hearing aids are not working that well yet. I remarked to Nurit after one investor meeting that the one conclusion we could draw from the meeting was that we should invest in hearing aid companies. It appears that most of the hearing aids sold today don’t work very well.

About the time that I turned 40 my eyes went bad and I could no longer read without glasses. I wasn’t unique, it happened to almost everybody at about that age. Well here is an advance warning to all of you baby boomers when you turn 70, as most of you will, your hearing will go bad. Get ready for it.
Fortunately I have solved the problem of bad hearing aids. It appears that one of the things that today’s septuagenarians want is to keep it a secret that they need some help hearing. The same thing happened with glasses it was hard to admit that we couldn’t read the menu so we blamed it on the lighting in the restaurant. But we are from the wireless generation. We are used to having hands free cell phone remotes and Walkman wires hanging from our ears. I pods are a fashion accessory. We can handle the idea of a much bigger hearing assistance package that might actually work.

So here is the billion-dollar idea. Start a hearing aid company that doesn’t focus on invisible as the primary objective. Its focus instead is on hearing assistance. The product is visible and fashionable like an I pod and might include a directional microphone. You can adjust the volume without putting your finger in you ear. It comes in colors and might also serve as a cell phone and a music player. It could have Bluetooth directly to the TV sound.