This postcard was sent to me by Lillian.  It is also a beer coaster.  What great idea.

Fat Tire Beer

So when you are in Fort Collins, Colorado go to the New Belgium Brewing Company and write me a postcard.

If you write your postcard on site they will put the stamp on and mail it for you.  Of course, you should say something nice about the beer in exchange.  To do that of course you’ll have to try the beer.  And…so…”life is good”

Now consider this: another business that gives away postcard to adveritise and create goodwill that is extremely successful. Coincidence?  I don’t think so.