“The Paramount concern of man is status: how to achieve it, how to display it.”

Tom Wolfe, author

Why are people willing to spend $300 more for an Apple product than for a functional equivalent from Microsoft, Garmin, Google or Samsung?

I suspect that a large part of the higher price is the status bestowed by being an “Apple” person. In effect Apple is a private club and you can join it by paying the premium and displaying the logo…..or maybe the controlled environment that Apple offers is worth the money.

It also works for BMW, Louis Vuitton, Tesla and Whole Foods.