Imagine you have just been seated in a restaurant The waiter comes to the table and asks “would you like still water, sparkling water or tap water.”

If you say “Tap Water” you are saying either that you are cheap or that you are not a fool.  The restaurant wants to sell you some water but you don’t want to pay $5.00 for what used to be free.  What if there were a purified water product called  “TAP WATER”

It could claim to be purified and certified.  It would have local flavor and be $1.00 per person for an unlimited supply.  Everybody would be happier. You can have this idea.