Book Review: The Attention Merchants

The Attention Merchants

by Tim Wu

The Attention Merchants by Tim Wu is an excellent history of advertising from Posters in Paris through the newspapers, radio, television and finally the internet, social media and mobile phones. The exchange is that the merchant will give you something you want like connection or entertainment and you will watch his ads. The book explores both sides of this Faustian exchange and you should read it.


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