In the USA we all drive a lot and most of the time we drive with no feedback on how we’re doing. There is a solution, a new iPhone app measures driving quality and gives instant feedback.  It is destined to become the Fitbit of driving. People crave data, feedback and comparisons. The Green Zone drivers feedback device supplies all three.

Your smart phone has an accelerometer in it already. A blue tooth enabled proximity detector would not be difficult to produce and voila you are giving people feedback on their relative speed, volatility of their speed and their proximity to other vehicles.  In other word whether they are driving in the “Green Zone.”

Target markets would include: People who want to know how they’re doing versus others, parents of new drivers and perhaps driving schools.