I write about two hundred postcards a month many of them to people I have never met. The question is why do I bother? The following is a cosmic big picture reason. But the main reason is that I enjoy it. It gives me pleasure to try and condense a moment into a 3″ by 4″ space. I know that some of the cards give the recipients pleasure but the reason I write them is entirely selfish. I laugh at my own jokes.

Some cards are of beautiful scenes

Life lessons to be learned from sending postcards:
1. The 80/20 law. 80% of the value of the card comes from sending it. The message, the picture and where it is from are incidental to the value. In the words of Woody Allen “Eighty percent of success is just showing up.”
2. Just because you will get very little feedback you shouldn’t stop. Postcards don’t have return addresses and an acknowledgement should not be expected. The benefit should be from the sending. However the people who receive cards from you will be a network of good friends far into the future.

3. Everybody loves personal attention. Hand addressed mail is getting as rare as customer service in retail stores and doctors who make house calls. Sending postcards give the recipient a unique experience which they will appreciate.

5. Fun is an acceptable goal in its own right. Don’t be too serious or preachy. Be quirky, current, clever or informational.
6. Change is…. In the next two generations mail will stop being delivered to homes every day. The cards that are sent today will be the collectables of the future.

Sadly this one is already a collectable.