Nurit observed the other day that Facebook is for extroverts. I agree. Introverts might be on Facebook and they might look at posts but they rarely like or post anything themselves.  This void creates an opportunity.

How about making a Facebook like social network that allowed among other things anonymous posts that could if successful be later revealed, avatars (secret ID’s), monitoring to keep the aggressive at bay and incentives for participation (store coupons for instance).