{"id":7680,"date":"2013-02-27T06:24:43","date_gmt":"2013-02-27T13:24:43","guid":{"rendered":"http:\/\/simonburrow.com\/\/?p=7680"},"modified":"2013-02-27T10:14:55","modified_gmt":"2013-02-27T17:14:55","slug":"effort-shock","status":"publish","type":"post","link":"https:\/\/simonburrow.com\/?p=7680","title":{"rendered":"Effort Shock"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/simonburrow.com\/\/wp-content\/uploads\/2013\/02\/IMG_0669.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7681\" data-permalink=\"https:\/\/simonburrow.com\/?attachment_id=7681\" data-orig-file=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0669.jpg?fit=2448%2C3264&amp;ssl=1\" data-orig-size=\"2448,3264\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 4S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1359549056&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.28&quot;,&quot;iso&quot;:&quot;64&quot;,&quot;shutter_speed&quot;:&quot;0.0166666666667&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"IMG_0669\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0669.jpg?fit=700%2C933&amp;ssl=1\" class=\"wp-image-7681 aligncenter\" title=\"IMG_0669\" src=\"https:\/\/i0.wp.com\/simonburrow.com\/\/wp-content\/uploads\/2013\/02\/IMG_0669-150x150.jpg?resize=150%2C150\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0669.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0669.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0669.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0669.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">We all know what <span style=\"color: #ff0000;\"><strong>Sticker Shock<\/strong><\/span> is.\u00a0 It is the stunned feeling you get when you see how much something is going to cost versus how much you expected it to cost.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/simonburrow.com\/\/wp-content\/uploads\/2013\/02\/IMG_0682.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7682\" data-permalink=\"https:\/\/simonburrow.com\/?attachment_id=7682\" data-orig-file=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0682.jpg?fit=2448%2C3264&amp;ssl=1\" data-orig-size=\"2448,3264\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 4S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1360150117&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.28&quot;,&quot;iso&quot;:&quot;64&quot;,&quot;shutter_speed&quot;:&quot;0.0166666666667&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"IMG_0682\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0682.jpg?fit=700%2C933&amp;ssl=1\" class=\"aligncenter size-thumbnail wp-image-7682\" title=\"IMG_0682\" src=\"https:\/\/i0.wp.com\/simonburrow.com\/\/wp-content\/uploads\/2013\/02\/IMG_0682-150x150.jpg?resize=150%2C150\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0682.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0682.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0682.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2013\/02\/IMG_0682.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">So you already know what <strong><span style=\"color: #ff0000;\">Effort Shock<\/span><\/strong> is.\u00a0 It is the stunned feeling you get when it dawns on you how much effort and time it is going to take to accomplish a goal.<\/p>\n<p>This applies to all types of efforts:<\/p>\n<ul>\n<li>Weight loss<\/li>\n<li>Physical training<\/li>\n<li>Getting your advanced degree<\/li>\n<li>Learning\u00a0 a new skill (painting)<\/li>\n<li>Writing your book<\/li>\n<\/ul>\n<p>Thanks to Jim Geraghty of <a href=\"http:\/\/www.nationalreview.com\/\"><strong>National Review Online<\/strong><\/a> for this eye opening revelation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know what Sticker Shock is.\u00a0 It is the stunned feeling you get when you see how much something is going to cost versus how much you expected it to cost. So you already know what Effort Shock is.\u00a0 It is the stunned feeling you get when it dawns on you how much effort [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-7680","post","type-post","status-publish","format-standard","hentry","category-simon-says"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p99jGb-1ZS","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/7680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7680"}],"version-history":[{"count":4,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/7680\/revisions"}],"predecessor-version":[{"id":7689,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/7680\/revisions\/7689"}],"wp:attachment":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}