{"id":5869,"date":"2012-03-31T09:04:58","date_gmt":"2012-03-31T16:04:58","guid":{"rendered":"http:\/\/simonburrow.com\/\/?p=5869"},"modified":"2012-04-02T05:06:32","modified_gmt":"2012-04-02T12:06:32","slug":"2-1-billion-baseball-sign","status":"publish","type":"post","link":"https:\/\/simonburrow.com\/?p=5869","title":{"rendered":"$2.1 Billion Baseball Sign"},"content":{"rendered":"

The LA Dodgers were sold for 2.1 billion dollars this week.\u00a0 A billion dollars more than was expected and twice what a sports franchise has ever sold for.\u00a0 I’m calling it the DVR premium.\u00a0 Follow me on this for a minute and then I show you the next place where values are going to increase.<\/p>\n

\"\"<\/a><\/p>\n

A DVR (Digital Video Recorder) allows a viewer to fast forward through commercials.\u00a0 So if your okay with watching CSI later you can watch it in 40 minutes by fast forwarding through the commercials.\u00a0 But sports is a contest that is best watched live so its value as a deliverer of viewers to commercials is higher than that of shows that can be recorded like dramas and comedies.<\/p>\n

\"\"<\/a><\/p>\n

The $2 billion valuation of the Dodgers franchise is an estimate of this new reality.\u00a0 It is however contingent on a few assumptions that have yet to be tested.\u00a0 One potential issue is that network driven, free to the consumer, advertising financed television is not the only model available<\/a>.\u00a0 Another is that competition to sports as a deliverer of advertising viewers is already developing in the form of reality TV contests.\u00a0 Shows like American Idol, Dancing With the Stars and The Great Race have injected an audience participation element, typically voting, that causes some viewers to want to watch live.\u00a0 This is good for advertisers.<\/p>\n

But there is a way it could be better.\u00a0 If a show like Dancing With the Stars also gave its voting audience points that were redeemable for discounts and free stuff they would increase viewership of their target demographics and with the premiums the brand loyalty of the viewers.\u00a0 This is a win-win the audience would receive rewards for playing and the advertisers would get live viewers.\u00a0 Move over Frank McCourt this is a billion dollar idea.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The LA Dodgers were sold for 2.1 billion dollars this week.\u00a0 A billion dollars more than was expected and twice what a sports franchise has ever sold for.\u00a0 I’m calling it the DVR premium.\u00a0 Follow me on this for a minute and then I show you the next place where values are going to increase. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[18,149],"tags":[310,53,176,199],"class_list":["post-5869","post","type-post","status-publish","format-standard","hentry","category-baseball","category-ideapreneur","tag-business-success","tag-marketing","tag-sports","tag-television"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p99jGb-1wF","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/5869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5869"}],"version-history":[{"count":4,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/5869\/revisions"}],"predecessor-version":[{"id":5875,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/5869\/revisions\/5875"}],"wp:attachment":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}