{"id":13062,"date":"2019-04-18T06:08:32","date_gmt":"2019-04-18T13:08:32","guid":{"rendered":"http:\/\/simonburrow.com\/?p=13062"},"modified":"2019-04-07T16:15:26","modified_gmt":"2019-04-07T23:15:26","slug":"the-avocado-principles","status":"publish","type":"post","link":"https:\/\/simonburrow.com\/?p=13062","title":{"rendered":"The Avocado Principles"},"content":{"rendered":"<p><a href=\"http:\/\/simonburrow.com\/?attachment_id=13063\" rel=\"attachment wp-att-13063\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13063\" data-permalink=\"https:\/\/simonburrow.com\/?attachment_id=13063\" data-orig-file=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2019\/04\/Avocado.jpg?fit=643%2C530&amp;ssl=1\" data-orig-size=\"643,530\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Avocado\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2019\/04\/Avocado.jpg?fit=643%2C530&amp;ssl=1\" class=\"aligncenter wp-image-13063\" src=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2019\/04\/Avocado.jpg?resize=397%2C327\" alt=\"\" width=\"397\" height=\"327\" srcset=\"https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2019\/04\/Avocado.jpg?w=643&amp;ssl=1 643w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2019\/04\/Avocado.jpg?resize=300%2C247&amp;ssl=1 300w, https:\/\/i0.wp.com\/simonburrow.com\/wp-content\/uploads\/2019\/04\/Avocado.jpg?resize=250%2C206&amp;ssl=1 250w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/><\/a>1. If you wait until you really want an avocado, the market won\u2019t have any ripe ones. You need to buy them in advance.<!--more--><br \/>\n2. If you eat an avocado that\u2019s not quite ripe, you won\u2019t enjoy it. AND, you won\u2019t have a chance to enjoy it tomorrow, when it would have been perfect if you had only waited.<br \/>\n3. If you live your life based on instant gratification and little planning, you\u2019ll either never have a good avocado or you\u2019ll pay more than you should to someone else who planned ahead.<br \/>\n4. Buy more avocados than you think you need, because the hassles are always greater than the cost, so you might as well invest.<br \/>\n5. And since you have so many, share them when they\u2019re ripe. What goes around comes around.<\/p>\n<p>All of these truths lead to the real insight, the metaphor that\u2019s just waiting to be lived in all ways: If you get ahead of the cycle, waiting until the first one is ripe and then always replenishing before you need one, you can live an entire life eating ripe avocados. On the other hand, if impatience and poor planning gets you behind the cycle, you\u2019ll be just as likely to waste every one you ever eat.<\/p>\n<p>Plant your tree before you need the shade.<\/p>\n<p>From<a href=\"https:\/\/seths.blog\/\"> Seth Godin<\/a>\u00a0Always a good read.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. If you wait until you really want an avocado, the market won\u2019t have any ripe ones. You need to buy them in advance.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8,323],"tags":[557,558],"class_list":["post-13062","post","type-post","status-publish","format-standard","hentry","category-weekly-maxim","category-motivation","tag-avocados","tag-planning"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p99jGb-3oG","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/13062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13062"}],"version-history":[{"count":2,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/13062\/revisions"}],"predecessor-version":[{"id":13065,"href":"https:\/\/simonburrow.com\/index.php?rest_route=\/wp\/v2\/posts\/13062\/revisions\/13065"}],"wp:attachment":[{"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simonburrow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}