Head Shoes
If you want to sell shoes you have to use your head. This is a good illustration of the maxim: “If you are not different you don’t exist. If you are too different you’re scary.”
marketing
Seen Signs
Shoplifters Must Die! From an antique store in Orange, California
Sunday Punday 2
We’re going on a class trip to the Coca-Cola factory. I hope there’s no pop quiz.
Ten Great Business Ideas from 2012
I published (sounds better than blogged) about forty entrepreneurial ideas in 2012 about the same as in 2011. But this year I had two billion dollar ideas. Below is a recap of my favorites from last year there might be one for you in this list. Deer Population Control Making Football Better Business Class Interstate Travel Super Parade Upgrade Resort Bracelets Restaurant Mix Salad The Genius Bar comes to the Coffee Bar iPad Improvement Wallet and Keys Gone Better Windshield Wipers The Ideapreneur’s Holiday Gift… Read More »Ten Great Business Ideas from 2012
Creative Financing
I wrote last week about the Electronic wallet and said in passing that keys were next and Ravi K sent me a link to a company that is trying to build a smartphone activated add-on to a standard deadbolt. Lockitron has a very clever solution to the technical problem of this product and they illustrate it very well on their web site. But they have an even better solution to raising the money to build it. Take a look at their web site they have… Read More »Creative Financing
Wallet Gone
My wallet is gone and it’s not a bad thing. Let me explain. We had our family Hanukkah last Sunday and Lillian took my wallet and gave me a new iPhone case that has a slot in the back that is just large enough to carry a drivers license and a credit card. This is excellent because it means one less thing to carry around. Thanks Lillian! Great Gift. Segue to the eight levels of giving. Next getting rid of keys. I did a little… Read More »Wallet Gone
Better Windshield Wipers
I was driving in Salem, Oregon a few weeks ago and it was raining. No surprise there. The rented van had good windshield wipers but with the ever changing weather it was very difficult to keep the little intermittent knob that adjusts the speed set right. Later on the same day I was washing my hands in a restaurant bathroom that had a automatic faucet and I had a minor epiphany: put one of the faucet type sensors in the car so that with a… Read More »Better Windshield Wipers
A Billion Dollar Idea
It is rare that even I the “ideapreneur” have an idea that is ready to go, is brilliant and has the potential to increase someones bottom line by a billion dollars. Companies like AT&T, Apple, Microsoft, Verizon and others spend billions of dollars each year selling technically complicated products to consumers who don’t know how to use them. Starbucks has these same consumers standing in line for coffee every morning. Make the connection the simplicity is brilliant. Starbucks rents a table in their stores in… Read More »A Billion Dollar Idea
$2.1 Billion Baseball Sign
The LA Dodgers were sold for 2.1 billion dollars this week. A billion dollars more than was expected and twice what a sports franchise has ever sold for. I’m calling it the DVR premium. Follow me on this for a minute and then I show you the next place where values are going to increase. A DVR (Digital Video Recorder) allows a viewer to fast forward through commercials. So if your okay with watching CSI later you can watch it in 40 minutes by fast… Read More »$2.1 Billion Baseball Sign
Simon Says Postcards 02/21/2012
Free Postcards! With info even better “Experiences are better than things.” Dennis Prager Simon with Prager David Intercontinental Hotel (a very nice Tel Aviv Hotel with free postcards)