Two observations are immediately apparent. There are many less cards sent than in previous years. People are making the rational and economical decision to use email or social media to reach out at the holidays. And less and less of them are Hallmark type generic cards and many more are photo cards that were created on line. I sent postcards that showed a cactus lighted for Christmas and said Greetings from Arizona.
The number of cards mailed will continue to decline. Like postcards they will become a nostalgic fashion item not a mainstream thing.
In the meantime Facebook has more than two billion active users.
But what will the people who dislike the openness of Facebook do?
There might be an opportunity for a ChristmasCardBook.com It is only active during December and January. You send “e-greeting” to your loose connections once a year but don’t have to stay casually in touch the rest of the year. It would be easy to test.