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Requiem for Hallmark

This photo shows most of the holiday cards we received in 2017. They look great on the wall.

Two observations are immediately apparent. There are many less cards sent than in previous years. People are making the rational and economical decision to use email or social media to reach out at the holidays. And less and less of them are Hallmark type generic cards and many more are photo cards that were created on line. I sent postcards that showed a cactus lighted for Christmas and said Greetings from Arizona.

On the back I wrote “We wish you a Merry Cactus.” and other clever Arizonian sayings. But back to the topic at hand.

The number of cards mailed will continue to decline. Like postcards they will become a nostalgic fashion item not a mainstream thing.

In the meantime Facebook has more than two billion active users.

Change is…..

But what will the people who dislike the openness of Facebook do?

There might be an opportunity for a ChristmasCardBook.com  It is only active during December and January. You send “e-greeting” to your loose connections once a year but don’t have to stay casually in touch the rest of the year. It would be easy to test.

 

{ 1 comment… add one }
  • Gene Brogdon January 12, 2018, 10:01 am

    Save your Hallmark cards, other cards, the Simon post cards and display them every year. We put the cards on a counter you hang them on a wall. The cards would be like the ornaments from places or years that are saved and reminisced about. Then we wouldn’t need a new app and my more digitally challenged friends would be remembered (if they ever sent a card). Simon I know you just want another business to throw out to make some one successful but often business like government needs to be less intrusive. LOL

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