“Your margin is my opportunity.”

Jeff Bozos

The victory doesn’t always go to the first entrant but Amazon has a serious head start. I just saw that e-commerce is only 3% of retail sales. So there is lots of potential for growth. This is a case of go with the flow. Use their sales channel. Be a supplier. Buy their stock. Observe the flow and be rational. Save your anger and angst for the football playoffs.