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Bass Pro Shops

Bass Pro Shops HQ in Memphis Tennessee showed me the future of retail in the Amazon era. It is about experiences not products. Entertainment not bargains and education not speed. Successful retailers in the Amazon world will be able to create group experiences. Their customers will come to the store for a collective experience not just to buy something.

At Bass Pro Shops you feel special. They have restaurants, food stores and a lake. You can test drive your new ATV and buy a gun or a postcard.

Amazon can’t compete with this fireplace.

This quote says it all



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