If you want to sell to millennials you need to use the words that trigger good feeling for them. If you use three of the following words in your marketing you are much more likely to be successful. Don’t worry about performance, most of these words are not precise and are intentional not measurable.
The Key Words for Millennial Marketing 101
Organic
Sustainable
Family Owned
Fair Trade
Carbon Neutral
Land Stewardship
Humane Practices
All Natural
Biodegradable
Gluten Free
Non GMO
Recyclable
Culturally Sensitive
Locally Sourced
Zero Emissions
Hand crafted
Tibetan
Diversity (any kind, bio, ethnic etc.)
Green
Cool!
Test
How about “Wild Caught”
Sustainability Certified
Great
Great words!
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