It was announces this morning that Constellation Brands a beverage conglomerate bought Ballast Point, a craft beer brewer in San Diego for a billion dollars or 20 times projected 2015 sales. What beer you drink conveys status the market place is recognizing the value of that status. Think Peets compared to Starbucks
What about a chain of craft beer tasting rooms as franchises across the country. Kind of like the chicken wings places but with emphasis on craft and local beers. Show hipster sports like soccer and curling.